Annotatsiya:

Annotation: This study investigates the essential linkage of destination management and branding strategies for sustainable competitive advantage in the global tourism sector. Through a thorough examination of contemporary tourism markets this study focuses on how destination management organisations (DMOs) can take advantage of destination branding processes to provide differentiation, enhance the visitor experience and perpetuate a longlasting market position. The findings show that destination alliances successfully using destination branding use an integrated approach combining authenticity, digital innovation, and sustainability.