Annotatsiya:

bstract: This study explores the potential and possibilities of utilising cultural heritage as a catalyst for tourism development in the historic city of Samarkand. As a UNESCO World Heritage Site, Samarkand possesses a wealth of tangible and intangible heritage that holds significant value not only for national identity but also for economic growth through sustainable tourism. The research adopts a mixed-methods approach involving field observations, interviews with key stakeholders, and surveys of tourists to analyse the current state of tourism infrastructure, stakeholder collaboration, and heritage site management.