RURAL E-COMMERCE AND TECHNOLOGICAL INNOVATION: LESSONS FROM CHINA AND UZBEKISTAN



Mualliflar:

Jin Bochen

DOI:
Annotatsiya:

Annotatsion: The transformative power of e-commerce goes beyond simple convenience for urban consumers; it is reshaping labor markets, creating entrepreneurial opportunities, and fostering inclusive growth by integrating rural populations into the digital economy. Rural e-commerce and technological innovation have become key drivers of rural economic development and poverty reduction. While China has extensive global experience in this area, Uzbekistan is actively transitioning to digital agriculture through its strategic reforms and with the help of international organizations (e.g. FAO).